You spend the summer putting out fires, and media is the first thing that slips. I build your camp's media plan for the whole year and coach your photographer to deliver it. You end every summer with the photos and video for every post, email and open house until next June.
I'm Omer. I grew up in Israeli youth movements, and informal education has been my world ever since. Then camp happened.
I've run bunks, led our mishlachat, managed staff work assignments, and carried the camera through color war, Shabbat and the last night banquet. I know what a director is juggling in week three, because I've stood next to one.
Every Summer Media is the help I wish our camp had had: someone who knows camp from the inside, and knows photography and film at a professional level.
Omer Shabtay
My first summer as a shaliach. A bunk, a schedule, and a front row seat to what camp does for kids.
Leading the Israeli staff, running work assignments, and shooting camp while still counseling.
A full summer behind the camera, seeing firsthand what directors actually need from their media.
Shlichut seminars, the content the Agency sends to camps all year, and two tours through more than 20 camps across the US.
During the summer you're putting out fires. Nobody has time to think about what the camp will need to post in October, or in February.
You and your assistant director spend the day on parents, staff and whatever just broke. Marketing waits, and nobody checks what your photographer is shooting until August.
One year the photos are beautiful. The next year you start from zero with someone who has never shot camp before.
The gallery fills up every day, and a parent still writes in because they haven't seen their kid since Tuesday.
August ends, thousands of files sit in a folder, and nobody planned what the rest of the year needs. Enrollment season starts without the photos and clips that should have carried it.
None of this is your photographer's fault. Nobody teaches them what camp photography actually is. That's the gap I fill.
Every post, email and open house until next June needs a photo from this summer. The plan decides what gets shot long before staff week, so February is never empty. Here's what one year can look like.
SeptemberThe email every family opens, and the first nudge to come back.
When to shoot: the last week, at the evening show
OctoberKids come back for their friends. Show the friendships, not the facilities.
When to shoot: golden hour, any evening
NovemberDonors give to what kids make and learn. Hands tell it without a single face.
When to shoot: one afternoon in arts and crafts
DecemberA warm post for the month when camp feels farthest away.
When to shoot: one clear night, 20 minutes
JanuaryFuture counselors want to see the job: someone right in the middle of it.
When to shoot: any activity period
FebruaryNew parents ask where their kid will sleep, eat and swim. One aerial answers.
When to shoot: one calm evening, with a drone
MarchFifteen seconds of pure summer, for families who have never been.
When to shoot: the waterfront, from the boat
AprilRetreat groups book the place itself: empty, quiet, in its best light.
When to shoot: staff week, before campers arrive
May"40 days to camp" posts that make every camper impatient.
When to shoot: boating, from above
JuneOpening day. This summer's shot list is already written.
When to shoot: the summer before, on purposePhotos from my Jewish Agency camp tours, 2023 and 2026, used with the Agency's permission. No camper faces, on purpose.
They know cameras. They don't know the rhythm of a camp day, what a shaliach is, or why a photo from Friday night matters more to a family than a hundred drone shots.
I've been a counselor, a rosh mishlachat and a camp photographer. I speak your language, and I'll speak your photographer's language too.
Six things that changed how I shoot camp. Each one is something I teach your photographer. Pick a card to read the story.
The photos are from my Jewish Agency camp tours, not from the stories themselves.
I take the planning and the photographer off your plate. With you, I build a media plan for the whole year. With your photographer, I make sure it actually gets shot. Your team gets the right material for every month, ready to post. Everything is remote. Not sure what fits? Tell me about your camp.
Find out what this summer's media got right, and what to fix.
Your photographer is great, and probably leaving. Keep what they built.
Everything in Season, plus a look and a project made for your camp.
Everything in Ready, and support all summer so the plan actually happens.
A plan for next summer, and a photographer ready to deliver it.
Media that helps you rent your camp outside the summer.
Turn photography into an educational activity at camp.
A signature look built from scratch, only for your camp.
Hire the right photographer, without guessing.
Commit to any package for two summers and save 10%. Your end of summer Media Review is included, so every season starts from what we learned in the last one.
Pricing depends on your camp's size and needs. We set it together on a short call, before anything starts.
Your photos and video are the first thing a family looks at when they decide whether to come back, and the first thing a new family sees. That's what this work is measured against.
Average tuition: Foundation for Jewish Camp census, 2025.
No generic tips, no 40 page report. You get a short plan you can act on, in plain language, with what to hand your photographer.
The gallery keeps returning to the same few activities. A simple weekly bunk checklist for your photographer closes the gap.
Arrival and the first night are what new families want to see. Plan them as shoots, not as luck.
Batch the day's best 20 and publish before dinner time on the East Coast.
Two minute phone clips from bunk time, with clear guidelines.
Camp media is decided long before staff week. Here's where each piece fits in your year.
A Summer Media Review while this summer is still fresh, so the fixes reach next year's plan.
Your Camp Media Map and the Hiring Kit, before you sign next summer's photographer.
Prep sessions with your photographer, so they arrive knowing your camp.
Weekly support during camp, while there's still time to fix things.
If that's you, write anyway. I'm happy to point you to the right people.
Knee deep in a creek, out in the woods before the campers wake up. Good camp media starts long before the upload.
A few lines in the form below. What's working, what's frustrating, what next summer should look like.
I reply personally, usually within 48 hours, and we set a time that works across our time zones.
Sometimes that's a hiring kit or a single review. Sometimes it's a full season. If I'm not the right help, I'll tell you.
I review them through your own shared link. They're never published or shared, and anything I save is deleted within 30 days after we finish. Happy to sign your camp's media policy, too.
If the Summer Media Review doesn't give you three things you'll act on, you get your money back.
Packages cover one season. Two summers is your choice, never a requirement.
Not a sales team, not an assistant. Every message and every call is with me.
For a review, you share a folder link. That's it. Calls are short and scheduled around your day.
If you don't need something, I'll tell you, even when it means you buy less.
Your photographer knows photography. Camp photography is its own thing: the pace, making sure every camper is seen, galleries parents actually use, and footage your enrollment season needs. I help your photographer do that, and I help you know what to ask for.
Wonderful. Then the goal is to keep that quality when they don't come back, and to turn what they shoot into media that works for enrollment. If you think this is their last summer, the Photographer Handover captures what they know before they go. The Camp Media Map and the Camp Look help either way.
That's most camps. Start with a Summer Media Review ($400), which is credited in full if you continue, or with the Photographer Hiring Kit, the smallest thing I offer. You'll still get a real answer from me if you write.
Everything I do is remote, and my evening is your morning. Calls happen on Zoom at a time that works for you.
No, and that's on purpose. Your team keeps posting, but with a plan and the right material ready for every month. I help you plan and help your photographer deliver, so the shooting and editing stay with your team. That's what keeps your media consistent even when people change.
Of course, most directors do. Tick the box in the form and I'll send you a one page summary you can forward: what's included, the timing, and the price.
Those resources are good, and they're written for every camp. I look at your camp's actual photos and video, and I work with your photographer by name. The advice is specific to you.
Fall is the best time for a review, while the summer is fresh and before you hire. Winter is for planning and hiring, spring for getting your photographer ready. The timing section above shows where you are.
Very little. For a review you share a folder link and join one call. Packages add a strategy session and a few short check ins. The work with your photographer happens directly with them.
You share them through your own link (Google Drive, Dropbox or your photo platform), so you stay in control and can remove access anytime. I use them only to review your media. They're never posted, never used in my own marketing, and never passed on. Anything I save for the written plan is deleted within 30 days after we finish. If your camp has a media or child protection policy, I'll gladly read it and sign it before we start.
The Summer Media Review starts at $400, in USD, and it's credited in full toward anything you continue with. Everything else is priced for your camp's size and what you need, and we agree on it together on a call before anything starts. No surprises.
A few lines are enough. I'll write back myself and we'll find a time to talk.
Prefer email? omer@everysummermedia.com
Instagram: @everysummermedia